Facebook Live Feed: Fairbikes

Let the biking season begin!  Our unseasonably early spring allowed Fairbikes to roll out their bike sharing program early this year.  They kicked things off with #FairbikesFirstFriday, a celebration of biking mixed with an artistic flair.  We interviewed John Stowman and Jennifer Eskridge about the program.

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Do These Insights Reflect Reality?

Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream.  Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is[…]

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