Note: In Part 1 of our July series, we highlighted the effects of COVID-19 mandates on the pre-opening activities of Frosty Feet Running Company. In Part 2, we’ll look at owner Stacy Fisk’s approach to[…]
Note: In July 2020, our posts focus on the successful marketing of Frosty Feet Running Company’s store opening in the midst of a pandemic. The series outlines the strategies Pagesculptor Studios and Frosty Feet developed[…]
How a Yes Became No I take filling out surveys as a serious thing. Most people groan at the minutes it takes to do it, but I’ve learned there are really only two effective ways[…]
The struggle to connect with our audience might be a problem with the methods WE’RE using. In our latest blog post, we highlight 3 examples that show how effective we can be when we tailor our methods to our audience’s preference and not our own.
I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then[…]