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Solid Objectives Led Frosty Feet’s Official Store Opening

Note: In Part 1 of our July series, we highlighted the effects of COVID-19 mandates on the pre-opening activities of Frosty Feet Running Company.  In Part 2, we’ll look at owner Stacy Fisk’s approach to officially opening her storefront and the precautions taken to reduce the health risks to her customers.   Frosty Feet Running … Read moreSolid Objectives Led Frosty Feet’s Official Store Opening

Opening a New Retail Store During a Crisis Starts with a Strong Foundation

Note: In July 2020, our posts focus on the successful marketing of Frosty Feet Running Company’s store opening in the midst of a pandemic. The series outlines the strategies Pagesculptor Studios and Frosty Feet developed to communicate with potential customers during a mandated closure of all non-essential stores in Alaska. The Alaska Department of Health … Read moreOpening a New Retail Store During a Crisis Starts with a Strong Foundation

Curbside Pickup Almost Won Me Over. There Was Just One Thing…

How a Yes Became No I take filling out surveys as a serious thing. Most people groan at the minutes it takes to do it, but I’ve learned there are really only two effective ways to influence a product or service: You write the store owner/manager/corporate contact You fill out surveys A company is more … Read moreCurbside Pickup Almost Won Me Over. There Was Just One Thing…

Not Everything in Marketing is About You

The struggle to connect with our audience might be a problem with the methods WE’RE using. In our latest blog post, we highlight 3 examples that show how effective we can be when we tailor our methods to our audience’s preference and not our own.

Word of Mouth Still Beats All Other Marketing

Picture of Fairbanks Masters Swimming Practice

I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who … Read moreWord of Mouth Still Beats All Other Marketing