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Word of Mouth Still Beats All Other Marketing

Picture of Fairbanks Masters Swimming Practice

I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who … Read moreWord of Mouth Still Beats All Other Marketing

LinkedIn Company Pages Available via App–FINALLY!

Picture of LinkedIn Company Page and Phone App Together

The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through a carefully crafted resume-style profile page that allowed media-rich portfolios. Around 2010, LinkedIn release Company Pages for entrepreneurs to highlight … Read moreLinkedIn Company Pages Available via App–FINALLY!

A New Approach to Small Business Saturday

Small Business Saturday Picture with Pop-Up Market Info

I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting from an economic recession. American Express deems the first Saturday after Thanksgiving as “Small Business Saturday” and launches a campaign to … Read moreA New Approach to Small Business Saturday

A Successful Startup Requires All Professions

Picture Outlining Start Up Concept

*Note: Pagesculptor Studios is proud to once again sponsor Fairbanks Startup Weekend, a 54-hour focus session where participants generate new ideas, develop them into a viable business model, and present in front of a panel of judges. Coming from a tech background and an even more technologically-based marriage, owner Rachael Kvapil likes to remind people … Read moreA Successful Startup Requires All Professions

Do Your Products Reinforce Stereotypes?

Picture of Asphalt with 'Men' and 'Women' sprayed into the ground with opposing arrows

I don’t spend a lot of time in tourist shops. I visit one whenever I travel assuming all the rest carry a variation of products with the town/city/state/country name. The exception is Skagway, Alaska.  For the past decade, I have made an annual trip with my run team for the start of the Klondike Road … Read moreDo Your Products Reinforce Stereotypes?

You Could Do Everything Right and STILL Have Campaign Issues

Picture of Marketing Word Cloud

It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to.  We could execute it with high response rates and significant shares, yet for whatever reason, our objectives are never met. This reality hit a … Read moreYou Could Do Everything Right and STILL Have Campaign Issues