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Will Instagram Reels Survive If Tiktok Isn’t Banned?

Instagram has a notorious reputation for stealing features from smaller, specialized apps and integrating them into its platform. In 2016, Instagram released “Stories,” a clear copycat of Snapchat Stories, albeit an inferior one. The most blatant thievery surfaced amid the Trump Administration’s threat to ban Tiktok from the United States if Bytedance, Ltd didn’t divest … Read moreWill Instagram Reels Survive If Tiktok Isn’t Banned?

Content Marketing Should Mirror the Growth of Your Company

Despite the growth of martech, many marketers are looking at scaling content creation appropriately. It’s more than just quality vs. quantity, it’s about using limited financial and employee resources. In our latest blog post, owner Rachael Kvapil looks at marketing campaigns from a small business perspective and suggests ways to build a successful, scaled-down marketing campaign.

Solid Objectives Led Frosty Feet’s Official Store Opening

Note: In Part 1 of our July series, we highlighted the effects of COVID-19 mandates on the pre-opening activities of Frosty Feet Running Company.  In Part 2, we’ll look at owner Stacy Fisk’s approach to officially opening her storefront and the precautions taken to reduce the health risks to her customers.   Frosty Feet Running … Read moreSolid Objectives Led Frosty Feet’s Official Store Opening

Opening a New Retail Store During a Crisis Starts with a Strong Foundation

Note: In July 2020, our posts focus on the successful marketing of Frosty Feet Running Company’s store opening in the midst of a pandemic. The series outlines the strategies Pagesculptor Studios and Frosty Feet developed to communicate with potential customers during a mandated closure of all non-essential stores in Alaska. The Alaska Department of Health … Read moreOpening a New Retail Store During a Crisis Starts with a Strong Foundation

Three Basics For Better Blogging

Congratulations. You’ve decided to become a blogger. Don’t let anyone discount your words because you don’t have some fancy degree. So long as you’re ready to do the research, edit until you have a strong post, and supplement with relevant pictures and videos, then you will build a reputation as thought-leader in your chosen arena. … Read moreThree Basics For Better Blogging

Social Media is the Wrong Platform for Complicated Topics

Social media is the ground of a second American Civil War. For years it’s been brewing. We caught a glimpse during the 2016 political campaign when people used their personal accounts to declare the valor of their candidate and demonize their opposition with an intensity not experienced in the past. The conflict drove several users … Read moreSocial Media is the Wrong Platform for Complicated Topics

Not Everything in Marketing is About You

The struggle to connect with our audience might be a problem with the methods WE’RE using. In our latest blog post, we highlight 3 examples that show how effective we can be when we tailor our methods to our audience’s preference and not our own.

3 Reasons to Build a Long-Term Relationship with a Video Production Team

Pre-Show Photo for 4th Annual Choreographer's Showcase

Video Production is Type II Fun. There is an intense focus on capturing raw footage in good lighting where people are wearing the same stuff in all the takes, and nothing odd has strayed into the shot. Sure there are lots of Type I moments where there is a lot of laughter and silliness, but … Read more3 Reasons to Build a Long-Term Relationship with a Video Production Team

A Successful Startup Requires All Professions

Picture Outlining Start Up Concept

*Note: Pagesculptor Studios is proud to once again sponsor Fairbanks Startup Weekend, a 54-hour focus session where participants generate new ideas, develop them into a viable business model, and present in front of a panel of judges. Coming from a tech background and an even more technologically-based marriage, owner Rachael Kvapil likes to remind people … Read moreA Successful Startup Requires All Professions

You Could Do Everything Right and STILL Have Campaign Issues

Picture of Marketing Word Cloud

It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to.  We could execute it with high response rates and significant shares, yet for whatever reason, our objectives are never met. This reality hit a … Read moreYou Could Do Everything Right and STILL Have Campaign Issues