Despite the growth of martech, many marketers are looking at scaling content creation appropriately. It’s more than just quality vs. quantity, it’s about using limited financial and employee resources. In our latest blog post, owner Rachael Kvapil looks at marketing campaigns from a small business perspective and suggests ways to build a successful, scaled-down marketing campaign.
Note: In Part 1 of our July series, we highlighted the effects of COVID-19 mandates on the pre-opening activities of Frosty Feet Running Company. In Part 2, we’ll look at owner Stacy Fisk’s approach to officially opening her storefront and the precautions taken to reduce the health risks to her customers. Frosty Feet Running … Read moreSolid Objectives Led Frosty Feet’s Official Store Opening
Video Production is Type II Fun. There is an intense focus on capturing raw footage in good lighting where people are wearing the same stuff in all the takes, and nothing odd has strayed into the shot. Sure there are lots of Type I moments where there is a lot of laughter and silliness, but … Read more3 Reasons to Build a Long-Term Relationship with a Video Production Team
I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who … Read moreWord of Mouth Still Beats All Other Marketing
The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through a carefully crafted resume-style profile page that allowed media-rich portfolios. Around 2010, LinkedIn release Company Pages for entrepreneurs to highlight … Read moreLinkedIn Company Pages Available via App–FINALLY!
I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting from an economic recession. American Express deems the first Saturday after Thanksgiving as “Small Business Saturday” and launches a campaign to … Read moreA New Approach to Small Business Saturday
*Note: Pagesculptor Studios is proud to once again sponsor Fairbanks Startup Weekend, a 54-hour focus session where participants generate new ideas, develop them into a viable business model, and present in front of a panel of judges. Coming from a tech background and an even more technologically-based marriage, owner Rachael Kvapil likes to remind people … Read moreA Successful Startup Requires All Professions
I don’t spend a lot of time in tourist shops. I visit one whenever I travel assuming all the rest carry a variation of products with the town/city/state/country name. The exception is Skagway, Alaska. For the past decade, I have made an annual trip with my run team for the start of the Klondike Road … Read moreDo Your Products Reinforce Stereotypes?