Despite the growth of martech, many marketers are looking at scaling content creation appropriately. It’s more than just quality vs. quantity, it’s about using limited financial and employee resources. In our latest blog post, owner Rachael Kvapil looks at marketing campaigns from a small business perspective and suggests ways to build a successful, scaled-down marketing campaign.
Note: In July 2020, our posts focus on the successful marketing of Frosty Feet Running Company’s store opening in the midst of a pandemic. The series outlines the strategies Pagesculptor Studios and Frosty Feet developed to communicate with potential customers during a mandated closure of all non-essential stores in Alaska. The Alaska Department of Health … Read moreOpening a New Retail Store During a Crisis Starts with a Strong Foundation
How a Yes Became No I take filling out surveys as a serious thing. Most people groan at the minutes it takes to do it, but I’ve learned there are really only two effective ways to influence a product or service: You write the store owner/manager/corporate contact You fill out surveys A company is more … Read moreCurbside Pickup Almost Won Me Over. There Was Just One Thing…
I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who … Read moreWord of Mouth Still Beats All Other Marketing
I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting from an economic recession. American Express deems the first Saturday after Thanksgiving as “Small Business Saturday” and launches a campaign to … Read moreA New Approach to Small Business Saturday