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Hearts, Bunnies, and Moms: Marketing Springtime Holidays

Marketing Spring Holidays Can Be a Challenge The post-holiday sales cycle can bring both a sigh of relief and a new source of worry for small businesses. On one hand, you don’t have to create quite as much holiday specific content as you did in the months leading up to Christmas, but you may also … Read moreHearts, Bunnies, and Moms: Marketing Springtime Holidays

Content Marketing Should Mirror the Growth of Your Company

Despite the growth of martech, many marketers are looking at scaling content creation appropriately. It’s more than just quality vs. quantity, it’s about using limited financial and employee resources. In our latest blog post, owner Rachael Kvapil looks at marketing campaigns from a small business perspective and suggests ways to build a successful, scaled-down marketing campaign.

Opening a New Retail Store During a Crisis Starts with a Strong Foundation

Note: In July 2020, our posts focus on the successful marketing of Frosty Feet Running Company’s store opening in the midst of a pandemic. The series outlines the strategies Pagesculptor Studios and Frosty Feet developed to communicate with potential customers during a mandated closure of all non-essential stores in Alaska. The Alaska Department of Health … Read moreOpening a New Retail Store During a Crisis Starts with a Strong Foundation

Curbside Pickup Almost Won Me Over. There Was Just One Thing…

How a Yes Became No I take filling out surveys as a serious thing. Most people groan at the minutes it takes to do it, but I’ve learned there are really only two effective ways to influence a product or service: You write the store owner/manager/corporate contact You fill out surveys A company is more … Read moreCurbside Pickup Almost Won Me Over. There Was Just One Thing…

Not Everything in Marketing is About You

The struggle to connect with our audience might be a problem with the methods WE’RE using. In our latest blog post, we highlight 3 examples that show how effective we can be when we tailor our methods to our audience’s preference and not our own.

Word of Mouth Still Beats All Other Marketing

Picture of Fairbanks Masters Swimming Practice

I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who … Read moreWord of Mouth Still Beats All Other Marketing

A New Approach to Small Business Saturday

Small Business Saturday Picture with Pop-Up Market Info

I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting from an economic recession. American Express deems the first Saturday after Thanksgiving as “Small Business Saturday” and launches a campaign to … Read moreA New Approach to Small Business Saturday