Marketing Spring Holidays Can Be a Challenge The post-holiday sales cycle can bring both a sigh of relief and a new source of worry for small businesses. On one hand, you don’t have to create quite as much holiday specific content as you did in the months leading up to Christmas, but you may also … Read moreHearts, Bunnies, and Moms: Marketing Springtime Holidays
It’s Pagesculptor Studios’ quinceañera (15th birthday) and we are celebrating with a small party at the studio. Stop by anytime between 5:30pm and 7pm for cupcakes, a hello, and maybe a quick pic for social media. We are proud to provide marketing and media services to Alaska, and want to say thank you to all … Read morePagesculptor Studios 15th Birthday Celebration!
I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who … Read moreWord of Mouth Still Beats All Other Marketing
The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through a carefully crafted resume-style profile page that allowed media-rich portfolios. Around 2010, LinkedIn release Company Pages for entrepreneurs to highlight … Read moreLinkedIn Company Pages Available via App–FINALLY!
I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting from an economic recession. American Express deems the first Saturday after Thanksgiving as “Small Business Saturday” and launches a campaign to … Read moreA New Approach to Small Business Saturday
*Note: Pagesculptor Studios is proud to once again sponsor Fairbanks Startup Weekend, a 54-hour focus session where participants generate new ideas, develop them into a viable business model, and present in front of a panel of judges. Coming from a tech background and an even more technologically-based marriage, owner Rachael Kvapil likes to remind people … Read moreA Successful Startup Requires All Professions
I don’t spend a lot of time in tourist shops. I visit one whenever I travel assuming all the rest carry a variation of products with the town/city/state/country name. The exception is Skagway, Alaska. For the past decade, I have made an annual trip with my run team for the start of the Klondike Road … Read moreDo Your Products Reinforce Stereotypes?
I entered our local grocery store at 5pm on Friday to purchase beer for a post-work celebration. The liquor department had a number of people selecting items, but the lone cashier only had three people in line. Already knowing what I wanted, I grabbed my 4-pack quickly and made my way to the counter. There … Read moreDon’t Let Ego Ruin Good Customer Service
What business would you build in 54 hours? Alaska is a big place where people have big ideas. But until you can talk about it, and test drive your idea to learn if customers actually want it, the odds are against it becoming a success. Where do you start? Startup Weekend Fairbanks is a great place to … Read morePlanning for Startup Weekend Fairbanks Begins!
Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager position at an athletic club when the General Manager began describing their ‘customers.’ My friend stopped her for clarification. “Are … Read moreNames Matter: Setting Up Expectations Without Knowing It