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Content Marketing Should Mirror the Growth of Your Company

Despite the growth of martech, many marketers are looking at scaling content creation appropriately. It’s more than just quality vs. quantity, it’s about using limited financial and employee resources. In our latest blog post, owner Rachael Kvapil looks at marketing campaigns from a small business perspective and suggests ways to build a successful, scaled-down marketing campaign.

Word of Mouth Still Beats All Other Marketing

Picture of Fairbanks Masters Swimming Practice

I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who … Read moreWord of Mouth Still Beats All Other Marketing

LinkedIn Company Pages Available via App–FINALLY!

Picture of LinkedIn Company Page and Phone App Together

The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through a carefully crafted resume-style profile page that allowed media-rich portfolios. Around 2010, LinkedIn release Company Pages for entrepreneurs to highlight … Read moreLinkedIn Company Pages Available via App–FINALLY!

A New Approach to Small Business Saturday

Small Business Saturday Picture with Pop-Up Market Info

I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting from an economic recession. American Express deems the first Saturday after Thanksgiving as “Small Business Saturday” and launches a campaign to … Read moreA New Approach to Small Business Saturday

A Successful Startup Requires All Professions

Picture Outlining Start Up Concept

*Note: Pagesculptor Studios is proud to once again sponsor Fairbanks Startup Weekend, a 54-hour focus session where participants generate new ideas, develop them into a viable business model, and present in front of a panel of judges. Coming from a tech background and an even more technologically-based marriage, owner Rachael Kvapil likes to remind people … Read moreA Successful Startup Requires All Professions

Do Your Products Reinforce Stereotypes?

Picture of Asphalt with 'Men' and 'Women' sprayed into the ground with opposing arrows

I don’t spend a lot of time in tourist shops. I visit one whenever I travel assuming all the rest carry a variation of products with the town/city/state/country name. The exception is Skagway, Alaska.  For the past decade, I have made an annual trip with my run team for the start of the Klondike Road … Read moreDo Your Products Reinforce Stereotypes?

You Could Do Everything Right and STILL Have Campaign Issues

Picture of Marketing Word Cloud

It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to.  We could execute it with high response rates and significant shares, yet for whatever reason, our objectives are never met. This reality hit a … Read moreYou Could Do Everything Right and STILL Have Campaign Issues

Don’t Let Ego Ruin Good Customer Service

Picture of Touch Screen Register

I entered our local grocery store at 5pm on Friday to purchase beer for a post-work celebration. The liquor department had a number of people selecting items, but the lone cashier only had three people in line. Already knowing what I wanted, I grabbed my 4-pack quickly and made my way to the counter. There … Read moreDon’t Let Ego Ruin Good Customer Service

Planning for Startup Weekend Fairbanks Begins!

Picture from the First Meeting for Startup Weekend 2019

What business would you build in 54 hours? Alaska is a big place where people have big ideas. But until you can talk about it, and test drive your idea to learn if customers actually want it, the odds are against it becoming a success. Where do you start? Startup Weekend Fairbanks is a great place to … Read morePlanning for Startup Weekend Fairbanks Begins!

Names Matter: Setting Up Expectations Without Knowing It

Man Holding New Member Card

Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager position at an athletic club when the General Manager began describing their ‘customers.’ My friend stopped her for clarification. “Are … Read moreNames Matter: Setting Up Expectations Without Knowing It