Note: In Part 1 of our July series, we highlighted the effects of COVID-19 mandates on the pre-opening activities of Frosty Feet Running Company. In Part 2, we’ll look at owner Stacy Fisk’s approach to[…]
Congratulations. You’ve decided to become a blogger. Don’t let anyone discount your words because you don’t have some fancy degree. So long as you’re ready to do the research, edit until you have a strong[…]
Continuing on our June Theme of Website Blogs… Whenever I mention the importance of website blogs for long form content, people ask which platform is the best. I will be upfront, I am most familiar[…]
A month into my personal COVID-19 lockdown, I received a call from a former collaborator seeking consultations for her Facebook Live broadcasts. She focused on three specific areas– background, lighting, and equipment. She had already[…]
It’s difficult to promote an event without the details since this guides the media assets selected and the verbiage used in social posts and on promotional materials. Asking for all of that at once often overwhelms those who haven’t fleshed out the details. And so, I’ve learned to use the Facebook Events form as a way to encourage timely decision-making.