The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through a carefully crafted resume-style profile page that allowed media-rich portfolios. Around 2010, LinkedIn release Company[…]
I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting from an economic recession. American Express deems the first Saturday after Thanksgiving as “Small Business[…]
It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to. We could execute it with high response rates and significant shares, yet for whatever reason, our objectives are never[…]
What business would you build in 54 hours? Alaska is a big place where people have big ideas. But until you can talk about it, and test drive your idea to learn if customers actually want it, the odds are against it becoming a success. Where do you start? Startup Weekend Fairbanks[…]
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business by Romi Neustadt My rating: 5 of 5 stars Written for network marketers, but a lot of very useful information for all entrepreneurs. It is well-organized so that one chapter builds into the next. The last chapter[…]
A common mistake many companies make in trying to market to the LGBT+ community is the same mistake they make when using memes (see previous posts). The company is an outside group trying to use insider cues to market to an inside group, but often use these cues incorrectly. With[…]
So Stereotypical–S2E2 In this episode of So Stereotypical, host Rachael Kvapil talks with Laughter and Leadership Specialist Michael Bork of Laughtership, LLC about the power of positive psychology, in addition to looking at the big winners in the 2018 Valentine’s gift giving spree. The answer may surprise you.
So Stereotypical- S2E1 In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss marketing two different types of businesses in addition to plans to get out of her “comfort zone” for 2018; plus, a few fun facts about New Year’s Resolutions and an insight into[…]