The struggle to connect with our audience might be a problem with the methods WE’RE using. In our latest blog post, we highlight 3 examples that show how effective we can be when we tailor our methods to our audience’s preference and not our own.
Finding the perfect business tools is often a matter of timing. In the latest Pagesculptor Blog, owner Rachael Kvapil reconsiders a popular social media platform she stopped using years ago when her company had a smaller client base.
It’s difficult to promote an event without the details since this guides the media assets selected and the verbiage used in social posts and on promotional materials. Asking for all of that at once often overwhelms those who haven’t fleshed out the details. And so, I’ve learned to use the Facebook Events form as a way to encourage timely decision-making.
I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then[…]
The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through[…]
I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting[…]
It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to. We could execute it[…]
A common mistake many companies make in trying to market to the LGBT+ community is the same mistake they make when using memes (see previous posts). The company is an outside group trying to use[…]
So Stereotypical–S2E2 In this episode of So Stereotypical, host Rachael Kvapil talks with Laughter and Leadership Specialist Michael Bork of Laughtership, LLC about the power of positive psychology, in addition to looking at the big[…]