Latest Podcast from Owner Rachael Kvapil

So Stereotypical- S2E1 In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss  marketing two different types of businesses in addition to plans to get out of her “comfort zone” for 2018; plus, a few fun facts about New Year’s Resolutions and an insight into[…]

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Facebook Live Feed: Fairbikes

Let the biking season begin!  Our unseasonably early spring allowed Fairbikes to roll out their bike sharing program early this year.  They kicked things off with #FairbikesFirstFriday, a celebration of biking mixed with an artistic flair.  We interviewed John Stowman and Jennifer Eskridge about the program.

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Do These Insights Reflect Reality?

Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream.  Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is[…]

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