Marketing, Media, and Making This Happen
I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting from an economic recession. American Express deems the first Saturday after Thanksgiving as “Small Business Saturday” and launches a campaign to …
*Note: Pagesculptor Studios is proud to once again sponsor Fairbanks Startup Weekend, a 54-hour focus session where participants generate new ideas, develop them into a viable business model, and present in front of a panel of judges. Coming from a tech background and an even more technologically-based marriage, owner Rachael Kvapil likes to remind people …
I don’t spend a lot of time in tourist shops. I visit one whenever I travel assuming all the rest carry a variation of products with the town/city/state/country name. The exception is Skagway, Alaska. For the past decade, I have made an annual trip with my run team for the start of the Klondike Road …
It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to. We could execute it with high response rates and significant shares, yet for whatever reason, our objectives are never met. This reality hit a …
Read More “You Could Do Everything Right and STILL Have Campaign Issues”
What business would you build in 54 hours? Alaska is a big place where people have big ideas. But until you can talk about it, and test drive your idea to learn if customers actually want it, the odds are against it becoming a success. Where do you start? Startup Weekend Fairbanks is a great place to …
The summer issue of The Alaska Contractor is out! Our very own Rachael Kvapil has two articles in this issue: ~ “New arts center to bring benefits to Juneau“ ~A membership profile on DBS Enterprises LLC Check it out!
Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager position at an athletic club when the General Manager began describing their ‘customers.’ My friend stopped her for clarification. “Are …
Read More “Names Matter: Setting Up Expectations Without Knowing It”
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business by Romi Neustadt My rating: 5 of 5 stars Written for network marketers, but a lot of very useful information for all entrepreneurs. It is well-organized so that one chapter builds into the next. The last chapter is the best, but I …
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss My rating: 5 of 5 stars This book has already changed my life! For the first time I feel more grounded in my daily relationships and negotiations. Some of this stuff I have successfully implemented without knowing it, but not …