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Names Matter: Setting Up Expectations Without Knowing It

Man Holding New Member Card

Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager position at an athletic club when the General Manager began describing their ‘customers.’ My friend stopped her for clarification. “Are … Read moreNames Matter: Setting Up Expectations Without Knowing It

Do These Insights Reflect Reality?

Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream.  Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is business.

Facebook-pages-New-InsightsI am no different though analyzing metrics never really came into play until I was married.  My husband would annually present his Excel spreadsheet on the screen, all the cells filled with every spending category in the family budget alongside a corresponding dollar amount. He even had the formulas in place so that if you changed one number, they all changed accordingly.  My husband loves numbers.

Read moreDo These Insights Reflect Reality?