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Names Matter: Setting Up Expectations Without Knowing It

Man Holding New Member Card

Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager position at an athletic club when the General Manager began describing their ‘customers.’ My friend stopped her for clarification. “Are … Read moreNames Matter: Setting Up Expectations Without Knowing It