Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss My rating: 5 of 5 stars This book has already changed my life! For the first time I feel more grounded in my daily relationships and negotiations. Some of this stuff I have successfully implemented[…]
A common mistake many companies make in trying to market to the LGBT+ community is the same mistake they make when using memes (see previous posts). The company is an outside group trying to use insider cues to market to an inside group, but often use these cues incorrectly. With[…]
So Stereotypical–S2E2 In this episode of So Stereotypical, host Rachael Kvapil talks with Laughter and Leadership Specialist Michael Bork of Laughtership, LLC about the power of positive psychology, in addition to looking at the big winners in the 2018 Valentine’s gift giving spree. The answer may surprise you.
Anyone who was a nerd in the 80s knows about Dungeons and Dragons (D&D), one of the first and certainly defining Role Playing Game (RPG) that led to the creation of many others. D&D is to RPGs like Tolkien is to the fantasy genre, everything pays homage to it whether[…]
So Stereotypical- S2E1 In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss marketing two different types of businesses in addition to plans to get out of her “comfort zone” for 2018; plus, a few fun facts about New Year’s Resolutions and an insight into[…]
Authored by Ivan Kvapil, Pagesculptor Studios Strategic Manager Disclaimer: This piece is largely meant to be opinion based in nature and I do draw a lot of my information from a single source for this article. However, the source is a veteran of the industry and while frequently is decried[…]
This is a continuation of my previous article about the pitfalls of memes in marketing. If you haven’t read that yet please do as this article will only further build on the ideas of that article. Now that that’s out of the way lets dive into it. Last time I[…]
In this episode, host Rachael Kvapil, presents an audio recap of Startup Weekend Fairbanks 2017; in addition to an interview with the organizers of The Alaska Food Festival & Conference about food industry concerns within the state. Plus, some fun facts about that Halloween candy you’ll collect while trick-or-treating in[…]
As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend? Answer: It’s memes, fam. Now don’t worry,[…]
Host Rachael Kvapil previews Startup Weekend Fairbanks 2017 by talking with the winners of Startup Weekend Fairbanks 2013 (Fairbikes); plus she discusses branding perspective via Vogue’s 125th Anniversary Issue. Check out this episode!