So Stereotypical- S2E1 In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss marketing two different types of businesses in addition to plans to get out of her “comfort zone” for 2018; plus, a few fun facts about New Year’s Resolutions and an insight into[…]
Authored by Ivan Kvapil, Pagesculptor Studios Strategic Manager Disclaimer: This piece is largely meant to be opinion based in nature and I do draw a lot of my information from a single source for this article. However, the source is a veteran of the industry and while frequently is decried[…]
This is a continuation of my previous article about the pitfalls of memes in marketing. If you haven’t read that yet please do as this article will only further build on the ideas of that article. Now that that’s out of the way lets dive into it. Last time I[…]
In this episode, host Rachael Kvapil, presents an audio recap of Startup Weekend Fairbanks 2017; in addition to an interview with the organizers of The Alaska Food Festival & Conference about food industry concerns within the state. Plus, some fun facts about that Halloween candy you’ll collect while trick-or-treating in[…]
As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend? Answer: It’s memes, fam. Now don’t worry,[…]
Host Rachael Kvapil previews Startup Weekend Fairbanks 2017 by talking with the winners of Startup Weekend Fairbanks 2013 (Fairbikes); plus she discusses branding perspective via Vogue’s 125th Anniversary Issue. Check out this episode!
Whenever someone sends me an invite to a family function I’m quick to reply: I don’t do weddings and I don’t do funerals. This is not entirely true. I have done plenty of both. However, I am selective because the amount of socializing at family affairs often overwhelms me. This struck[…]
Check out our latest podcast interview with Fairbanks Masters Swimming coach Kristina Biceroglu regarding the shift in their marketing efforts! Then subscribe for semi-monthly episodes with host Rachael Kvapil, owner of Pagesculptor Studios…
It’s official! We have started our marketing podcast called So Stereotypical. In this episode we talk about responsiveness in social media and with your customer based, plus tell you where to find the nearest Startup Weekend near you. >
It started with a bike. A beautiful Viper Red Trek Top Fuel 9 I planned on ordering except they didn’t have my size. So I upgraded to a Top Fuel 9.8 SL. BONUS! Except it is the EXACT same bike my Mountain Bike Bro purchased a month ago. No bueno.