Marketing, Media, and Making This Happen
Social media is the ground of a second American Civil War. For years it’s been brewing. We caught a glimpse during the 2016 political campaign when people used their personal accounts to declare the valor of their candidate and demonize their opposition with an intensity not experienced in the past. The conflict drove several users …
Read More “Social Media is the Wrong Platform for Complicated Topics”
A month into my personal COVID-19 lockdown, I received a call from a former collaborator seeking consultations for her Facebook Live broadcasts. She focused on three specific areas– background, lighting, and equipment. She had already done a Facebook Live broadcast that I checked into briefly and told her that I saw no real issues other …
It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to. We could execute it with high response rates and significant shares, yet for whatever reason, our objectives are never met. This reality hit a …
Read More “You Could Do Everything Right and STILL Have Campaign Issues”
I entered our local grocery store at 5pm on Friday to purchase beer for a post-work celebration. The liquor department had a number of people selecting items, but the lone cashier only had three people in line. Already knowing what I wanted, I grabbed my 4-pack quickly and made my way to the counter. There …
In this episode, host Rachael Kvapil, presents an audio recap of Startup Weekend Fairbanks 2017; in addition to an interview with the organizers of The Alaska Food Festival & Conference about food industry concerns within the state. Plus, some fun facts about that Halloween candy you’ll collect while trick-or-treating in just a few weeks.
Host Rachael Kvapil previews Startup Weekend Fairbanks 2017 by talking with the winners of Startup Weekend Fairbanks 2013 (Fairbikes); plus she discusses branding perspective via Vogue’s 125th Anniversary Issue. Check out this episode!
Whenever someone sends me an invite to a family function I’m quick to reply: I don’t do weddings and I don’t do funerals. This is not entirely true. I have done plenty of both. However, I am selective because the amount of socializing at family affairs often overwhelms me. This struck me funny since I could …
Check out our latest podcast interview with Fairbanks Masters Swimming coach Kristina Biceroglu regarding the shift in their marketing efforts! Then subscribe for semi-monthly episodes with host Rachael Kvapil, owner of Pagesculptor Studios…
It’s official! We have started our marketing podcast called So Stereotypical. In this episode we talk about responsiveness in social media and with your customer based, plus tell you where to find the nearest Startup Weekend near you. >
Pagesculptor Studios has taken on the awesome job of co-directing the 52nd Annual Gold Discovery Run. Felix Pedro struck gold on July 22, 1902, in a creek 12 miles north of E. T. Barnette’s Trading Post. In 1965 the Gold Discovery Run was inaugurated to commemorate his discovery, which led to gold fever and the …