Tag: data

I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who …

Read More “Word of Mouth Still Beats All Other Marketing”

Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream.  Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is business. I am no different …

Read More “Do These Insights Reflect Reality?”