Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager position at an athletic club when the General Manager began describing their ‘customers.’ My friend stopped her for clarification. “Are …
A common mistake many companies make in trying to market to the LGBT+ community is the same mistake they make when using memes (see previous posts). The company is an outside group trying to use insider cues to market to an inside group, but often use these cues incorrectly. With the LGBT+ community, it often …
My husband and I can’t shop together. It’s a laborious process where my husband compares the features and prices of nearly identical items and either gets stuck because there is no identifiable difference, or gets stuck because he can’t find a logical reason to why he wants the more expensive item. Me, I’m the emotional …
In less than a month I (Rachael) turn 42. It isn’t a “milestone” birthday though a lot of really cool stuff happened this year. So why this sudden desire to have a birthday party? I shied away from birthday parties after the age of 10 when my diverse social circles inevitably created a level of …
Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream. Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is business. I am no different …
About 4 years ago, my friend Jessica and I were walking in Times Square, la touristas on our way to Central Park via 7th Avenue. Sidewalk entrepreneurs were pedaling their wares—vans displaying basketball jerseys, painters with racks of originals, and stand after stand of every accessory out there. Rap music blared out of a stereo; …
