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Finding the Emotion Behind the Product

flashMy husband and I can’t shop together.  It’s a laborious process where my husband compares the features and prices of nearly identical items and either gets stuck because there is no identifiable difference, or gets stuck because he can’t find a logical reason to why he wants the more expensive item.

Me, I’m the emotional shopper.  Why did I get those new DC Comic Converse hightops when I already have six other regular pair?   I’m a geek and a runner.  The Flash is a geek and a runner. He runs fast.  I want to run fast too. (Identity)

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