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Pagesculptor Studios

Pagesculptor Studios

Helping Small Businesses Do Big Things

Tag: Metrics

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Names Matter: Setting Up Expectations Without Knowing It

April 4, 2018 pagesculptorBusiness

Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager[…]

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Do These Insights Reflect Reality?

March 15, 2016 pagesculptorFacebook

Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream.  Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a[…]

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565 University Ave., Suite 4-C
Fairbanks, AK 99709
(907) 347-8756
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