Marketing, Media, and Making This Happen
The summer issue of The Alaska Contractor is out! Our very own Rachael Kvapil has two articles in this issue: ~ “New arts center to bring benefits to Juneau“ ~A membership profile on DBS Enterprises LLC Check it out!
Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager position at an athletic club when the General Manager began describing their ‘customers.’ My friend stopped her for clarification. “Are …
Read More “Names Matter: Setting Up Expectations Without Knowing It”
Anyone who was a nerd in the 80s knows about Dungeons and Dragons (D&D), one of the first and certainly defining Role Playing Game (RPG) that led to the creation of many others. D&D is to RPGs like Tolkien is to the fantasy genre, everything pays homage to it whether or not it wants to …
Authored by Ivan Kvapil, Pagesculptor Studios Strategic Manager Disclaimer: This piece is largely meant to be opinion based in nature and I do draw a lot of my information from a single source for this article. However, the source is a veteran of the industry and while frequently is decried by other members of the …
A great article that provides insight into which social media networks better reach customers and the reason.
The 2017 Summer Edition features two articles written by Pagesculptor Studios owner Rachael Kvapil–one updating the progress of the UAF Power Plant and a membership profile on Frawner Corp.