Latest Podcast from Owner Rachael Kvapil

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So Stereotypical–S2E2 In this episode of So Stereotypical, host Rachael Kvapil talks with Laughter and Leadership Specialist Michael Bork of Laughtership, LLC about the power of positive psychology, in addition to looking at the big winners in the 2018 Valentine’s gift giving spree.  The answer may surprise you.  

Dungeons and Dragons for a New Generation

Anyone who was a nerd in the 80s knows about Dungeons and Dragons (D&D), one of the first and certainly defining Role Playing Game (RPG) that led to the creation of many others. D&D is to RPGs like Tolkien is to the fantasy genre, everything pays homage to it whether or not it wants to …

Latest Podcast from Owner Rachael Kvapil

So Stereotypical- S2E1 In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss  marketing two different types of businesses in addition to plans to get out of her “comfort zone” for 2018; plus, a few fun facts about New Year’s Resolutions and an insight into how the production team of …

Can Marketing be Too Predatory?

Authored by Ivan Kvapil, Pagesculptor Studios Strategic Manager Disclaimer: This piece is largely meant to be opinion based in nature and I do draw a lot of my information from a single source for this article. However, the source is a veteran of the industry and while frequently is decried by other members of the …

Mimetic Marketing Pt. 2: Happy Little Accidents

This is a continuation of my previous article about the pitfalls of memes in marketing. If you haven’t read that yet please do as this article will only further build on the ideas of that article. Now that that’s out of the way lets dive into it. Last time I told you not to use …

Mimetic Marketing: Why Your Joke Always Fall Flat

As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend? Answer: It’s memes, fam. Now don’t worry, I will explain this term …

Don’t Let Them Leave Empty Handed

Since the dawn of commerce business owners have looked for new ways to get their product into customers’ hands. But what if your don’t have a tangible product or a product that, for whatever reason, can’t go home for an extended trial period? Pagesculptor Studios faced both these challenges this month, creating separate solutions that …