Tag: promotion

Video Production is Type II Fun. There is an intense focus on capturing raw footage in good lighting where people are wearing the same stuff in all the takes, and nothing odd has strayed into the shot. Sure there are lots of Type I moments where there is a lot of laughter and silliness, but …

Read More “3 Reasons to Build a Long-Term Relationship with a Video Production Team”

It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to.  We could execute it with high response rates and significant shares, yet for whatever reason, our objectives are never met. This reality hit a …

Read More “You Could Do Everything Right and STILL Have Campaign Issues”