Word of Mouth Still Beats All Other Marketing

Picture of Fairbanks Masters Swimming Practice

I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who …

LinkedIn Company Pages Available via App–FINALLY!

Picture of LinkedIn Company Page and Phone App Together

The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through a carefully crafted resume-style profile page that allowed media-rich portfolios. Around 2010, LinkedIn release Company Pages for entrepreneurs to highlight …

Know Your History and That of Your Clients

About 4 years ago, my friend Jessica and I were walking in Times Square, la touristas on our way to Central Park via 7th Avenue. Sidewalk entrepreneurs were pedaling their wares—vans displaying basketball jerseys, painters with racks of originals, and stand after stand of every accessory out there. Rap music blared out of a stereo; …