Everything is ready for the launch of your campaign. You have a strategy, a timeline, and all the media ready to go. Now it’s time to determine who will be in charge of implementing the campaign, handling public relations/promotions, and presenting the post-assessment. Most businesses underestimate the time it takes to adequately launch and promote a campaign. Many don’t look at the results of their campaign to identify it’s actual success. A well-implemented campaign can provide extra information about your target market’s reaction to your event, product, or service.