Shaping Your Message From A Blank Page
What business would you build in 54 hours? Alaska is a big place where people have big ideas. But until you can talk about it, and test drive your idea to learn if customers actually want it, the odds are against it becoming a success. Where do you start? Startup Weekend Fairbanks is a great place to …
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business by Romi Neustadt My rating: 5 of 5 stars Written for network marketers, but a lot of very useful information for all entrepreneurs. It is well-organized so that one chapter builds into the next. The last chapter is the best, but I …
A common mistake many companies make in trying to market to the LGBT+ community is the same mistake they make when using memes (see previous posts). The company is an outside group trying to use insider cues to market to an inside group, but often use these cues incorrectly. With the LGBT+ community, it often …
So Stereotypical–S2E2 In this episode of So Stereotypical, host Rachael Kvapil talks with Laughter and Leadership Specialist Michael Bork of Laughtership, LLC about the power of positive psychology, in addition to looking at the big winners in the 2018 Valentine’s gift giving spree. The answer may surprise you.
So Stereotypical- S2E1 In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss marketing two different types of businesses in addition to plans to get out of her “comfort zone” for 2018; plus, a few fun facts about New Year’s Resolutions and an insight into how the production team of …
This is a continuation of my previous article about the pitfalls of memes in marketing. If you haven’t read that yet please do as this article will only further build on the ideas of that article. Now that that’s out of the way lets dive into it. Last time I told you not to use …
As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend? Answer: It’s memes, fam. Now don’t worry, I will explain this term …
Read More “Mimetic Marketing: Why Your Joke Always Fall Flat”
A great article that provides insight into which social media networks better reach customers and the reason.
Since the dawn of commerce business owners have looked for new ways to get their product into customers’ hands. But what if your don’t have a tangible product or a product that, for whatever reason, can’t go home for an extended trial period? Pagesculptor Studios faced both these challenges this month, creating separate solutions that …