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Category: Marketing
Names Matter: Setting Up Expectations Without Knowing It
Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager[…]
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Recommended Book of the Week: 3/12/2018
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business by Romi Neustadt My rating: 5 of 5 stars Written for network marketers, but a lot of very useful information for all[…]
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Do or Do Not. Try Is No Longer Enough
A common mistake many companies make in trying to market to the LGBT+ community is the same mistake they make when using memes (see previous posts). The company is an outside group trying to use[…]
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Latest Podcast from Owner Rachael Kvapil
So Stereotypical–S2E2 In this episode of So Stereotypical, host Rachael Kvapil talks with Laughter and Leadership Specialist Michael Bork of Laughtership, LLC about the power of positive psychology, in addition to looking at the big[…]
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Dungeons and Dragons for a New Generation
Anyone who was a nerd in the 80s knows about Dungeons and Dragons (D&D), one of the first and certainly defining Role Playing Game (RPG) that led to the creation of many others. D&D is[…]
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Latest Podcast from Owner Rachael Kvapil
So Stereotypical- S2E1 In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss marketing two different types of businesses in addition to plans to get out of her “comfort zone”[…]
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Can Marketing be Too Predatory?
Authored by Ivan Kvapil, Pagesculptor Studios Strategic Manager Disclaimer: This piece is largely meant to be opinion based in nature and I do draw a lot of my information from a single source for this[…]
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Mimetic Marketing Pt. 2: Happy Little Accidents
This is a continuation of my previous article about the pitfalls of memes in marketing. If you haven’t read that yet please do as this article will only further build on the ideas of that[…]
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Mimetic Marketing: Why Your Joke Always Fall Flat
As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The[…]
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