I don’t spend a lot of time in tourist shops. I visit one whenever I travel assuming all the rest carry a variation of products with the town/city/state/country name. The exception is Skagway, Alaska. For[…]
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Category: Marketing
You Could Do Everything Right and STILL Have Campaign Issues
It’s an ugly truth no marketer wants to admit… On paper we have developed the perfect campaign, aimed at the perfect target market, using media and messages they can relate to. We could execute it[…]
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Planning for Startup Weekend Fairbanks Begins!
What business would you build in 54 hours? Alaska is a big place where people have big ideas. But until you can talk about it, and test drive your idea to learn if customers actually want it,[…]
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Names Matter: Setting Up Expectations Without Knowing It
Marketing articles often use terms like ‘customer,’ ‘client,’ ‘consumer,’ and ‘patron,’ interchangeably. For the most part it doesn’t matter, but my friend did identify one instance where it does. He was interviewing for a manager[…]
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Recommended Book of the Week: 3/12/2018
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business by Romi Neustadt My rating: 5 of 5 stars Written for network marketers, but a lot of very useful information for all[…]
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Do or Do Not. Try Is No Longer Enough
A common mistake many companies make in trying to market to the LGBT+ community is the same mistake they make when using memes (see previous posts). The company is an outside group trying to use[…]
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Latest Podcast from Owner Rachael Kvapil
So Stereotypical–S2E2 In this episode of So Stereotypical, host Rachael Kvapil talks with Laughter and Leadership Specialist Michael Bork of Laughtership, LLC about the power of positive psychology, in addition to looking at the big[…]
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Dungeons and Dragons for a New Generation
Anyone who was a nerd in the 80s knows about Dungeons and Dragons (D&D), one of the first and certainly defining Role Playing Game (RPG) that led to the creation of many others. D&D is[…]
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Latest Podcast from Owner Rachael Kvapil
So Stereotypical- S2E1 In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss marketing two different types of businesses in addition to plans to get out of her “comfort zone”[…]
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