The struggle to connect with our audience might be a problem with the methods WE’RE using. In our latest blog post, we highlight 3 examples that show how effective we can be when we tailor our methods to our audience’s preference and not our own.
Video Production is Type II Fun. There is an intense focus on capturing raw footage in good lighting where people are wearing the same stuff in all the takes, and nothing odd has strayed into[…]
I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then[…]
The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through[…]
I learned about Small Business Saturday 3 years ago when I saw someone walking around with a Shop Small canvas bag. What is Small Business Saturday? The quick history: In 2010, small businesses are hurting[…]
*Note: Pagesculptor Studios is proud to once again sponsor Fairbanks Startup Weekend, a 54-hour focus session where participants generate new ideas, develop them into a viable business model, and present in front of a panel[…]
I don’t spend a lot of time in tourist shops. I visit one whenever I travel assuming all the rest carry a variation of products with the town/city/state/country name. The exception is Skagway, Alaska. For[…]