Prior to the pandemic, I had a go-to phrase when describing life’s daily dramas: That is some real telenovela shit. Since the pandemic, I have a new go-to phrase when addressing people causing the telenovela[…]
How a Yes Became No I take filling out surveys as a serious thing. Most people groan at the minutes it takes to do it, but I’ve learned there are really only two effective ways[…]
April is traditionally the start of road bike season for Fairbanks Cycle Club. As club president, I assist our social media specialist with updating the group ride pages on our website and developing promotional content[…]
A month into my personal COVID-19 lockdown, I received a call from a former collaborator seeking consultations for her Facebook Live broadcasts. She focused on three specific areas– background, lighting, and equipment. She had already[…]
Ladies and Gentlemen! Check out the latest collaboration between Pagesculptor Studios and the Aerial View. This piece, which is more fun and less promotional, is based off a piece the Aerial View troupe performed in[…]
The struggle to connect with our audience might be a problem with the methods WE’RE using. In our latest blog post, we highlight 3 examples that show how effective we can be when we tailor our methods to our audience’s preference and not our own.
Finding the perfect business tools is often a matter of timing. In the latest Pagesculptor Blog, owner Rachael Kvapil reconsiders a popular social media platform she stopped using years ago when her company had a smaller client base.
It’s difficult to promote an event without the details since this guides the media assets selected and the verbiage used in social posts and on promotional materials. Asking for all of that at once often overwhelms those who haven’t fleshed out the details. And so, I’ve learned to use the Facebook Events form as a way to encourage timely decision-making.
SEO (Search Engine Optimization) is an involved set of activities that are time intensive but worth the effort over time when it comes to search engine rankings. Completing the metedata fields for your digitial media is one great place to start.
Video Production is Type II Fun. There is an intense focus on capturing raw footage in good lighting where people are wearing the same stuff in all the takes, and nothing odd has strayed into[…]