Developing a Media Campaign can be broken down into 3 parts:
- Identifying Who You Are Trying to Reach (Target)
- What You Want to Say (Message)
- When You Want to Say It (Calendaring)
The mistake most companies make when planning a marketing or communication strategy is not identifying a start date and end date of their campaigns. Yes, you should reach out to your customers all year long, but the focus of your message and the different target audiences will depend on the time of year, events, and prominent products and services offered by your company. Pagesculptor Studios identifies these campaign opportunities, a message or theme that is appropriate for the chosen audience, and a timeline for the campaign.